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the leading edge of applying complexity science to business organisation

Robin's way of working

fern complexity

is always to recognise the individuality of people. He also makes himself and others aware of the environment within which each individual interacts. This is created by the history and character of the business. (Evolution has shown that it is the emergence of form as well as the sensitive interaction of a species within an environment and visa versa that has led to the rich diversity of life on earth).

deep simplicity

Complexity arises out of deep simplicity. It emerges from the interaction of many parts whose behaviour is determined by a few simple rules. In human organisations these rules will only hold if they are important to the individuals within the business. And when the going gets tough, which it inevitably does, they are simple rules that people will 'stand in the fire' over. Discovering and developing these simple rules requires people to trust one another at all levels of the organisation.

building trust and respect

Robin is very experienced at building trust and respect within groups. By using an interesting mixture of accessible theoretical inputs, experiential learning and group interactions, he helps people to agree upon and live, an appropriate minimal structure - simple rules usually based upon what people value.

a unifying framework

These simple rules become a unifying framework where each person is free to play their contributing role whilst giving coherence to the whole. An agreed minimal structure informs and amplifies the behaviour of the organisation. And the way the organisation behaves influences what it does. (For instance when the culture is one of respect for individuality within the organisation it influences the way it treats those outside, customers for instance).

Building internal relationships in this way supports the growth of an ever more complex organisation that is increasingly flexible and adaptable to continual change. The business becomes more resilient as it uses the principles of self-organisation and learning.