24 ways to kill an idea
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- ignore it
- see it coming and dodge
- scorn it
- laugh it off
- praise it to death
- mention that it has never been tried
- prove that it isn’t new
- observe that it doesn’t fit with organisational policy
- mention what it will cost
- "oh, we’ve tried that before"
- cast the right aspersion
- find a competitive idea
- produce twenty good reasons why it won’t work
- modify it out of existence
- encourage doubt about ownership
- damn it by association of ideas
- try to chip bits off it
- make a personal attack on the originator
- score a technical knock-out
- postpone it
- let a committee sit on the idea
- offer to take lead responsibility for developing the idea
- generalise
- encourage the author to look for a better idea
- ...
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